Apple: Designing its ecosystem already around AR
Apple views AR transforming how people work, learn, play, shop, and connect with the world, and the perfect way to visualise things that would be impossible or impractical to see otherwise.
Apple claims it has the world’s largest Metaverse AR platform, with hundreds of millions of AR-enabled devices and thousands of AR apps on its Apple Apps store.
Apple to launch its first mixed reality device in late 2022 manufactured by Pegatron, though the initial projects are for small unit volumes (1-2 mn). The product may be the first stage to unleash more creativity among its develop community to move the AR from phone/tablet viewing to 3D mixed reality viewing.