Google: Development of AR/VR could reboot with its ambient computing push
Google has been an early visionary for mixed reality products, having introduced its Google Glass for developers in 2013 and smartphone-driven VR systems in the form of Google cardboard in 2014 and Daydream headset in 2016.
The company has a goal of driving ambient computing, which means users can access its services from wherever they are, and they become as reliable and essential as running water. The company’s hardware strategy around smartphones/tablets, Nest home devices and potential reemergence into AR/VR are tied to this ambient compute experience.
The company recently hired former Oculus GM, Mark Lucovsky, who is now leading Google’s operating system (OS) team and experiences delivered on top of the OS for AR. Google in its recruiting posts for AR hardware developers, hardware engineers and software developers indicated it is
building the foundations for substantial immersive computing, and building helpful and delightful user experiences to make it accessible to the billions of people through mobile devices.
The company also indicated it includes building software components that control and manage the hardware on its AR products.